Published on August 8, 2017, at 9:52 a.m. by Brie Carter. You have a corporate social responsibility and you likely aren’t doing it. The most effective way companies can build authentic public relations is to relate to their own communities. Public relations professionals understand how essential it is to know their audiences, but they have forgotten […]
Published on August 7, 2017, at 11 a.m. by Katie Willem. Your online aesthetic is more than a picture on Instagram for your friends and followers to like. In fact, what you post online could be the ticket to your next job, or a factor into why you weren’t hired. More specifically, in the field […]
Published on August 7, 2017, at 9:45 a.m. by Katie McKinzey As I was scrolling through my newsfeed, looking at the headlines of articles on CNN’s website to get my daily dose of news, my eyes halted when I saw “Coca-Cola is replacing Coke Zero with a new drink.” If you’re like me, an avid Coke […]
Published on August 7, 2017, at 8:58 a.m. by Brie Carter. Walking down the cereal aisle in the grocery store can be quite entertaining. You will find jokes, animals, characters and a plethora of colors. Have you noticed the kids’ cereal is always near the bottom shelves? It’s because cereal marketers are communicating directly to your […]
Published on August 5, 2017, at 11:16 a.m. by Brie Carter. Summer used to be filled with relaxation, but now we are all down to business. Oftentimes, PR professionals use summer for catching up on soft news leads or preparing for the upcoming year. However, society tells us to go, go, go. Never stop; there’s no […]
Published on August 4, 2017, at 10:11 a.m. by Dalton Kerby. “What are your plans for after graduation?” is a common question that you’ll be posed during your time in college attaining your degree. You’ll spend somewhere around four years answering this question, and probably giving several different answers over that timeframe. For some, a […]
Published on August 1, 2017, at 9:21 p.m. by Katie McKinzey How healthy are your facility’s communication skills? In health care public relations, change is constant. There are multiple audiences needing individual answers/messages relayed to them. The media especially always wants the details of the next big story or new policy information on health care […]
Published on August 1, 2017, at 12:13 p.m. by Dalton Kerby You won’t make any money. They’re for those who either couldn’t make it in the corporate/agency world or are looking to stay busy while retired. The list of comments like these goes on. We’ve all heard the downsides of nonprofit work, and how your […]
Published on July 30, 2017, at 5:52 p.m. by Elizabeth Selmarten. If you’re like me, you know the most wonderful time of the year has been upon us: Shark Week. If you’re also like me, you have had a Twitter countdown followed by a live-tweet session filled with shark-related gifs for the entire one-week event. […]
Published on July 28, 2017, at 5:45 p.m. by Katie Willem. The Chartered Institute of Public Relations (CIPR) offers career advice for those considering going into the field of public relations. This advice is obviously catered toward people early on in their college careers, and as someone nearing the end of her college career in […]
