Skip links

Sayonara via Platform

Sayonara via Platform

Published on April 28, 2016, at 3:50 p.m. by Kelley Breeding. Dear Newbies, The time is drawing near for the Class of 2016 to graduate. As sad as it is, we know we must move forward. These past four years have taught us more than what we have learned in the classroom alone. We learned […]

Make IT in PR

Make IT in PR

by Rachel Chandler. Posted on April 27, 2016, at 9:30 p.m. Technology and its advancements have had an obvious effect on the work field and how we grasp the professional world today. In the past, public relations was purely focused on reaching the most high-profile news writers to get a message across, but with the […]

[Insert Tidal Here]

[Insert Tidal Here]

Posted on April 27, 2016, at 11:55 a.m. by Elizabeth Broussard. Well, Beyoncé’s done it again. This past Saturday, the singer released a compelling visual album on Tidal named “Lemonade.” The multidimensional lyrics and engaging video content have fans and music industry executives alike discussing whether Beyoncé has, in fact, redefined the future of artistic expression. […]

InstaPope

InstaPope

Posted on April 25, 2016, at 7:40 p.m. by Kala Brumbaugh. After the major success of Pope Francis’s Twitter account, it should come as no surprise to see him join the Instagram community. On March 19, 2016, Pope Francis posted his first picture, an image of him kneeling in prayer with the caption “pray for […]

The Beauty of Brand Loyalty

The Beauty of Brand Loyalty

Posted on April 25, 2016, at 4:20 p.m. by Elizabeth Broussard. This past February, Starbucks announced a small, yet meaningful, change to its customer rewards program. Instead of receiving one star for every visit to the coffee chain and a free drink or food for every 12 visits, customers now receive two stars for every […]

Coachella from My Couch

Coachella from My Couch

by Rachel Chandler. Published on April 22, 2016, at 7:15 p.m. With the way technology is today, you don’t even have to go to Coachella to be at Coachella. I have never been to this popular music and arts festival, yet I still feel like I’m sitting on the hot, dusty fields of the Empire […]

Social Media: A Bittersweet Development

Social Media: A Bittersweet Development

Published on Thursday, April 21, 2016, at 12:45 p.m. by Kelley Breeding. The world of communication is constantly changing and has been since the beginning of time. Messaging used to only be available through forms such as postal mail service, radio broadcasting, email and phone. Now we are able to read messages online from multiple […]

Risky Business: PR and Creativity

Risky Business: PR and Creativity

by Drew Pendleton. Posted on April 20, 2016, at 4:30 p.m. Have you ever seen a PR campaign that was really “out there”? What about one that, by traditional standards, breaks every “rule” of what you’re taught to do in school? A well-oiled campaign is nothing if not savvily structured, carefully planned and effectively implemented, […]

Client Confidential: Privacy, Security and PR in the Digital Age

Client Confidential: Privacy, Security and PR in the Digital Age

Published on April 19, 2016, at 11:45 a.m. by Drew Pendleton. Imagine this: You’re at home, asleep after a long day of work and suddenly, in the middle of the night, the phone rings. You pick it up only to learn that there’s been an incident or situation, and within minutes you’re out the door […]

#30DaysofBetsy

#30DaysofBetsy

Published on April 19, 2016, at 11:30 a.m. by Lindsey Young. Betsy Plank: professional, advocate, friend and inspiration to public relations students everywhere, even after her passing in 2010. Professionals in the public relations industry know that Betsy Plank is a household name, and many claim to be inspired by her accomplishments daily. Plank completed […]

Return to top of page