A Game of Strategy
Posted At: September 28, 2012 12:45 P.M. by Jessica Colburn Remember, a physical game board is not necessary, but strategy is essential to making the most out of your PRSA chapter meetings.
Engaging a Different Kind of Audience
Posted At: September 26, 2012 12:50 P.M. by Grace Roberts With people checking their newsfeeds more often than local newspapers for the latest information on upcoming events, arts companies are beginning to strategically manage their social media in order to best access their fans.
The Global Marketplace: Profit vs. Perception
Posted At: September 26, 2012, 17:34 P.M. by Shelby Calambokidis With the 2012 elections quickly approaching, the debate over domestic unemployment and exporting jobs is increasingly important. The U.S. is experiencing its longest period of high unemployment since the Great Depression, and there could be a PR problem looming for companies that export jobs overseas. […]
Who Are You? The Art of Personal Branding
Posted At: September 26, 2012, 2:09 P.M. by Nicole Hohman Personal branding, though fairly overwhelming, can guide you to an entirely new point in your career. Once you discover who you are and what you are willing to share with the public, you can raise your personal brand to the next level.
Introverts in PR, Ironic? Maybe Not
Posted At: September 25, 2012 11:10 A.M. by Mariah Fairweather A common response to the question of “Why did you go into the public relations field?” is “I am a people person.” Public relations professionals are often characterized as outgoing, approachable people. They are often known as extroverts.
From 'Watch Dog' to 'Lap Dog'
Posted At: September 24, 2012 1:41 P.M. by Sam Nathews As Election Day draws nearer, it seems the steam radiating from the two political engines has begun blurring the lines that differentiate journalists and PR professionals.
Technology in Education: The Impact on Future PR Professionals
Posted At: September 21, 2012, 11:49 P.M. by Kristin Nelson What impact is the influx of technology in the classroom having on students? What type of professionals are being cultivated in grade school classrooms? How will future public relations professionals set themselves apart from their technology and social media-friendly peers?
How Important Is That Code of Ethics?
Posted At: September 21, 2012 11:45 P.M. by Christina Steward The PRSA Code of Ethics is not just something you see in the back of a textbook. If you ever feel like you are faltering in the PR world, the Code reminds you why you are there and what needs to be done.
Places Are Products, Too: Branding a City
Posted At: September 20, 2012 3:46 P.M. by Memorie Bailey Cities all over the United States maintain brand identities that promote their unique history and essence, allowing residents to identify with a place all their own.
What's in Your Professional Toolbox?
Posted At: September 19, 2012 2:38 P.M. by Leighton Brown What does it mean to be actively involved? Is joining an organization enough?