“Was it really that bad or is it just me?” That is the first concern that popped into Aaron Latham’s head when his boss said something unexpected or controversial. Latham, a former congressional communications director and political communications professor at The University of Alabama, believes the situation itself is usually the biggest problem. “Nine times […]
by Alex Reichenbach There is one writing tool that all PR practitioners know like the back of their hand — the press release. This basic “who, what, when, where, why and how” document has always been a major component of the public relations industry. But many of us fail to realize there is a science […]
by Maria Sanders, editor For baseball fans, especially those in Florida, 11/11/11 wasn’t just a crazy day where all the digits in the date were the same. It was the day the Florida Marlins became the Miami Marlins. Since the team’s beginnings in 1993, the Marlins have never become a National League powerhouse. And despite […]
by Hope Peterson I can think of few things more nerve-racking than entering the real world. It’s frightening to think of a place without the cushion of our parents’ security blanket, familiar faces and the excuse, “I’m only young once.” However, entering that place should be a little less intimidating for PR students like us. […]
by Sarah Shea, editor Nearly every conversation about public relations ethics comes back to one crucial idea. For insider trading scandals—honesty is crucial. For crisis communications—honesty is crucial. And for reputation management? Honesty. The Penn State scandal came with several opportunities for honesty in communication. While the university itself arguably took a little too long […]
by Meghan Rodriguez On Saturday, November 12, the Penn State Nittany Lions faced the Nebraska Cornhuskers as millions across the nation watched on ESPN. This wasn’t just another football game. It was Senior Day and the first in-conference game against Nebraska since it joined the Big 10 Conference this season. Most noticeably, it was also the […]
by Meghan Rodriguez On Saturday, November 12, the Penn State Nittany Lions faced the Nebraska Cornhuskers as millions across the nation watched on ESPN. This wasn’t just another football game. It was Senior Day and the first in-conference game against Nebraska since it joined the Big 10 Conference this season. Most noticeably, it was also the […]
by Amber Parker “Ratings, Revenue and Reputation . . . [are] ingredients for a bottom line franchise,” said Soledad O’Brien in her discussion on diversity with University of Alabama students Nov. 9. Because much of the internationally known journalist’s recognition comes from CNN’s “In America” documentary series, I wonder: How much do people care about […]
by Jaley Cranford As I punched the button for a familiar soda choice, I awaited a familiar purple can. But the purple marketing blunder that I grabbed was a far cry from the Grapico can of my childhood. Though the packaging bears no influence on the familiar taste of the grape soda, I was incapable […]
by Bailey Carpenter Public relations students like myself tend to share certain traits: we’re decent writers suffering from a Twitter addiction, we utterly despise math and we tend to get too excited in the grocery store when we see good rebranding. We have also chosen to study and practice public relations because we are drawn […]
