Editor Biographies

Memorie Bailey — Woodstock, Georgia  Major/Minor: Public Relations/Psychology Academic Achievements: President’s List Jobs, Internships & Other Achievements: Administrative Assistant: The Georgia Ballet (Fall 2008- Spring 2009); Intern: Dunwoody Convention and Visitor’s Bureau (Summer 2010); PR Intern:…


Welcome to Platform Magazine, a student-run public relations publication at The University of Alabama. We strive to encourage ethical practice and leadership, facilitate conversation with our readers and provide insight into the ever-changing world of…

Are You In? Navigating Professional Networking for LinkedIn Novices

Posted At: April 25, 2012 1:40 PM
by Rachel Childers

When someone says job hunt, generally their next sentence involves the professional network LinkedIn. However, despite its 150 million members and growing, many people still do not understand how to effectively use the network. Here are a few tips and suggestions for making sure your profile is up to par.

Nonprofit’s True Profit

Posted At: April 13, 2012 10:00 AM
by Rachel Childers
For many budding PR pros the thought of nonprofit communications is frightening. They hear the word “nonprofit” and think of hot, crowded offices with barely enough money to buy toner, or they think about changing opinions on hope alone. But to others the challenge of nonprofit PR is like Christmas every day.

Don’t Whine About Design: The Importance of Graphic Design in PR

Posted At: March 22, 2012 3:00 PM
by Rachel Childers
Like many public relations students, I thought that the graphic design classes I was required to take were something I could just check off my list. I thought it would be pretty cool to learn how to work Photoshop, because, let’s face it, we all want to know how to make ourselves look like models in magazines, right?

Brand Journalism: PR Storytelling

Posted At: March 19, 2012 2:30 PM
by Rachel Childers
Thanks to search engines and social media there has been a shift in the way people find and receive information. People actively seek what they want. Since media is saturated with advertising and marketing copy, many people no longer respond to messages that scream “I’m selling you something.”

Going Beyond the Reputation: Vegetables and PR

Posted At: February 28, 2012 1:30 PM
by Rachel Childers
Most Americans do it. They look at their dinner plates and instead of seeing a colorful array of of food, they see mostly tans and browns, leaving their plate a little bland.

business yoga

The Corporate Workplace Gets More Flexible in Its Stress Management Techniques

Posted At: February 27, 2012 2:00 PM
by Rachel Childers
Working in public relations can be fun, exciting, interesting and exceedingly stressful. This year it was ranked the seventh most stressful job in America, according to careercast.com. This stress can be mentally draining and decrease an employee’s productivity. Some companies are combating employee stress by incorporating yoga into their company wellness programs.


Welcome to Platform Magazine, a student-run magazine at The University of Alabama. Our editors strive to continue Platform’s tradition of providing our readers with insight into the ever-changing world of PR. We hope that our…

Editor Biographies, Spring 2012

Savannah Bass — Baltimore, MarylandMajor/Minor: Public Relations/American Studies Academic Achievements: President’s List; Dean’s List Jobs, Internships & Other Achievements: Student Justice, Academic Honor Council; Communications Intern, College of Communication and Information Sciences; Development Intern, Tuscaloosa Academy; Communications Intern, Best…