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Saving Planet Earth: Environmental PR

Saving Planet Earth: Environmental PR

Published on October 27, 2019, at 2:15 p.m. by Heather Griffin. The public relations industry provides many opportunities to follow your passions. You can choose to go into finance, fashion, consumer or even environmental public relations. Environmental PR is one of the lesser-known industries, yet

Taking a Stance in an Increasingly Polarized World

Taking a Stance in an Increasingly Polarized World

Published on December 4, 2018, at 6:00 p.m. by Savanna Guitard. In an era defined by politicization and polarization, is it possible for brands to watch from the sidelines? It can seem daunting for a large company to take a stance on a political issue,

The President Stole Your Land (But Not Your PR)

The President Stole Your Land (But Not Your PR)

Published on January 11, 2018, at 10:32 a.m. by Hope Runyan. Monday, Dec. 4, 2017: The president of the United States slashes the size of two national monuments in Utah by almost two million acres. Bears Ears National Monument and Grand Staircase-Escalante National Monument were

What Makes a Beautiful Campaign?

Posted At: April 29, 2013 5:00 P.M. by Kaitlyn Honnold What happens when a clothing company tells you to buy fewer clothes? Or how about when a beauty product company tells you you’re beautiful just the way you are? Such is the trend of companies trying

Selling More Than Clothes

Posted At: January 21, 2012 3:30 PM by Sarah Shea Traditionally, the very basis of advertising consists of “selling” something. Perhaps this is selling a soda, a pair of shoes or a cheeseburger.

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