Taking a Stance in an Increasingly Polarized World

Published on December 4, 2018, at 6:00 p.m. by Savanna Guitard. In an era defined by politicization and polarization, is it possible for brands to watch from the sidelines? It can seem daunting for a…

The President Stole Your Land (But Not Your PR)

Published on January 11, 2018, at 10:32 a.m. by Hope Runyan. Monday, Dec. 4, 2017: The president of the United States slashes the size of two national monuments in Utah by almost two million acres.…

What Makes a Beautiful Campaign?

Posted At: April 29, 2013 5:00 P.M. by Kaitlyn Honnold What happens when a clothing company tells you to buy fewer clothes? Or how about when a beauty product company tells you you’re beautiful just the…

Selling More Than Clothes

Posted At: January 21, 2012 3:30 PM
by Sarah Shea

Traditionally, the very basis of advertising consists of “selling” something. Perhaps this is selling a soda, a pair of shoes or a cheeseburger.