PR with a Purpose: Not Everyone Gets a Happy Ending

Published on March 11, 2018, at 2:41 p.m. by Mallory McDonald. It’s a tale as old as time: Kids grow up and have the opportunity to be anything they want — a doctor, lawyer, astronaut,…

Products in Disguise

Published on April 6, 2017, at 6:47 p.m. by Julia Cione. Almost every time I watch movies with some of my PR friends, we blurt out “product placement” when we see specific brands on screen. It…

The Branding Bowl: The Tide vs. The Ducks

Posted At: November 14, 2013 10:15 a.m.
by Lexi Holdbrooks.
They say don’t judge a book by its cover, but just one look at that flat screen TV in your living room and you can tell a whole lot about the team you’re watching.

Is Your Strategy "Built Tough"?

“Tuscaloosa Saturdays, built Ford tough.”
If you have had time to sit down to watch TV anytime within the last few years you have heard these familiar words from the University of Alabama head coach, Nick Saban. You may have also heard something extremely similar from Auburn coach, Gene Chizik or Georgia coach, Mark Richt.