Harry Potter and the Goblet of Ethics

Published on December 4, 2018, at 11:35 a.m. by Emily Hillhouse. From the importance of fighting evil, to the value of friendship, to the idea that there’s a place for everyone in this world, J.K.…

How to Approach a Journalist

Published on July 17, 2017, at 12:15 p.m. by Katie Willem. Eric Alterman in his article “How PR Is Killing Journalism” entertains a very negative view of public relations. His thoughts come from this statement,…

What the “Other” Thinks of PR

Published on November 11, 2016, at 12:41 p.m. by Megan Perkins. Doctors save lives. Teachers educate students. Police officers fight crime. Public relations practitioners write press releases? The entirety of the public relations profession cannot…

Case Study: “Making a Murderer”

Posted on March 22, 2016, at 3:15 p.m. by Elizabeth Broussard. When most people think of documentaries, they think of journalism, or the unbiased retelling of something that’s happened. From “Supersize Me” to “Jiro Dreams…

Fact-Checking Lessons

Posted: August 4, 9:24 a.m. by Mackensie Henderson. On Nov. 19, 2014, Rolling Stone magazine published an article exposing a young female’s personal experience of a horrific campus-related rape at the University of Virginia. To give…

Bill Liss: The PR Pro

Posted: February 19, 5:20 p.m. by Mackensie Henderson. I sat in a small study room in my apartment, waiting for the clock to turn 7:30 p.m. to speak with a leading reporter for 11Alive, Bill…

PR: Fulfilling Lives and Defying Stereotypes

Posted: October 20, 2014, 2:30 p.m. by Kelsey Weiss. One of the best aspects of being in the crop of up-and-coming public relations practitioners is the recognition that a future career in our field is…

Discerning Credible News Sources

Posted: April 9, 2014, 1:45 p.m. by Stefanie Dunlap. As the world becomes more and more tech-savvy, the amount of people who have access to the Internet has greatly increased, and in turn, almost everyone…

Get Your Message. Get Your Message Out. Do Good.

Posted At: February 28, 2013 7:00 P.M. by Taylor Hodgkinson Rena Pederson’s accolades include the likes of appearing on Oprah for her ‘What’s Next?’ book, serving as vice president and editor of the editorial page…

Building Relationships: Journalists and PR Professionals

Posted At: November 29, 2012 7:45 P.M.
by Memorie Bailey

Journalists and PR professionals work in the same industry and interact with one another on a regular basis, so it is important to maintain strong relationships with them in order to gain the coverage an organization needs.

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