Posted At: November 14, 2012 2:40 P.M.
by Sam Nathews
Time and time again, top-tier PR practitioners have lauded Carnegie’s book as a must-read for those of us in the industry — some even going as far as dubbing it “The PR Bible.”
As I’ve discovered, these rave reviews and recommendations come with good reason. Before we even turn a page, the book’s connection to PR stands out like a well-crafted pitch. The very title of the book itself essentially summarizes a PR pro’s two most basic goals: win friends (read: foster mutually beneficial relationships) and influence people (read: influence people).