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From UA to Golin: Alexis Matallana

From UA to Golin: Alexis Matallana

Published on October 23, 2020, at 1:05 p.m. by Julianna Kendall. One year ago, Alexis Matallana was a student at The University of Alabama majoring in political science and public relations. Today, she is a strategist working with clients like Verizon, PetSmart, LEGO, and Adobe.

Personal or Professional? Communicating in Today’s Workplace

Personal or Professional? Communicating in Today’s Workplace

Published on October 23, 2020, at 12:55 p.m. by Grace Evans If one sliced open public relations, at its core would be communication. It’s is the central tenet of every client meeting, every strategy, every campaign. Without communication, there is no PR, but is there

Culture Is King

Culture Is King

Published on April 16, 2019, at 10:20 p.m. by Olivia Lake. It is undeniable the impact culture has on the success of an agency. According to a study conducted by The Drum, 100 percent of the 30 worldwide agency leaders it surveyed responded that “culture

Progressive PR: Golin Reclaims the Industry

Progressive PR: Golin Reclaims the Industry

Published on December 12, 2018, at 2:35 p.m. by Elizabeth Summers. Golin announced its movement to reclaim and redefine public relations this November. The movement embodies the very foundation on which Golin is built: progressive PR. Progressive PR embraces the constant evolution of the industry

The Growing Latino Population’s Impact on Your Target Audience

The Growing Latino Population’s Impact on Your Target Audience

Published on March 20, 2018, at 11:23 p.m. by Alana Doyle. During the summer of 2017, Daddy Yankee’s and Luis Fonsi’s “Despacito” broke records as the #1 song on Billboard’s charts for more than 11 weeks straight, a history-making statistic. “Jane the Virgin” was a

Social Media Updates: A Gift for Brands

Social Media Updates: A Gift for Brands

Posted: September 17, 2015, at 1:30 p.m. by Taylor Shelnutt. Six thousand tweets are sent every second around the world, accumulating to 500 million tweets per day. Three hundred million people are monthly active Instagram users, posting an average of 70 million photos per day.

The Unternship: An Unlikely Experience

The Unternship: An Unlikely Experience

Posted: August 4, 9:53 a.m. by Katie Vette. Public relations is one of the most competitive industries to date. To land that first entry-level job you not only need to be creative, but you also need to be able to bring a fresh perspective to any

Life After the 400s: Rookies in the Agency

Life After the 400s: Rookies in the Agency

Posted: February 5, 2015, 7:35 p.m. by Annslee Wilson. For many college graduates, graduation day marks the end of being known as “the intern.” These graduates rejoice and celebrate their recently accepted full-time titles and no longer have to worry whether their supervisors asked for

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