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Starbucks: Harvesting Brand Image

Starbucks: Harvesting Brand Image

Posted: September 18, 12:13 p.m. by Madalyn Atherton. Move over, apple cider. It may be #basic, but there’s no denying that pumpkin spice reigns supreme as the flavor of fall. Since Sept. 8, when Starbucks launched this year’s Pumpkin Spice Latte, you have probably seen

Calling All Interviewees

Calling All Interviewees

Posted: March 30, 2015, 2:20 p.m. by Sarah Parker. For PR majors, spring means a lot more than sunshine and pretty flowers. It’s internship season. And you know what comes with internship season? Interviews. These brief conversations are stressful because you have limited time to

Crop Circle Comeback: New Wave in Pre-Super Bowl Advertising

Crop Circle Comeback: New Wave in Pre-Super Bowl Advertising

Posted: February 3, 2015, 8:36 a.m. by Haley Petrey. Spoiler alert! The New England Patriots won Super Bowl XLIX (49 for those of us not from Rome). Now, we’re all friends here. Let’s talk about who really won the Super Bowl. You may say, everyone that

Capitalizing on Curiosity

Capitalizing on Curiosity

Posted: January 22, 2015, 3:56 p.m. by Haley Petrey. Is Snapchat becoming the new hub for public relations, marketing and advertising? We’ve all seen the Snapchat stories of marathons in New York, the dog show in Philly, and recently, the Kite Festival in India. But,

Google’s Black Sheep

Posted At: March 19, 2012 2:15 PM by Anna Ellis Is there anything Google can’t do? Think about it. Nowadays we use the website for everything — and we’d be crazy not to! It’s a one stop place you can go to search for something

No need to fear, Groupon is here!

By Christine Kapurch Flash forward to this weekend: you and your boyfriend have nothing to do and all of your friends are headed out of town. However… no need to fear, Groupon is here! With an assortment of discounted restaurants and activities, this unique marketing

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