Progressive PR: Golin Reclaims the Industry

Published on December 12, 2018, at 2:35 p.m. by Elizabeth Summers. Golin announced its movement to reclaim and redefine public relations this November. The movement embodies the very foundation on which Golin is built: progressive…

Content Marketing: An Umbrella of Tactics

Posted: April 2, 2014,  2:00 p.m. by Jonae Shaw. For many companies, public relations and content marketing are put in separate categories. Each has unique characteristics, as public relations incorporates earned media, and content marketing…

Influenster: Giving Control to Consumers

Posted At: October 30, 2013 4:10 p.m.
by Courtney Cox.

Influenster is an online community that helps establish and maintain beneficial relationships between brands and their customers, while giving consumers a chance to make their voices heard.