Why the “Shallow” Performance Was Actually Deep

Published on March 1, 2019, at 10:50 a.m. by Michaela McLean. It is the most glamorous night for the film industry. Hollywood’s best and brightest stars strut the red carpet in their gorgeous gowns and…

Eleven PR Lessons from “Stranger Things”

Published on November 21, 2017, at 6:56 p.m. by Hope Todd. “Do you watch ‘Stranger Things’?” “You would LOVE ‘Stranger Things.’ You should watch it.” “Why haven’t you watched ‘Stranger Things’ yet?!” In recent months,…

Content Marketing: An Umbrella of Tactics

Posted: April 2, 2014,  2:00 p.m. by Jonae Shaw. For many companies, public relations and content marketing are put in separate categories. Each has unique characteristics, as public relations incorporates earned media, and content marketing…