PR and Sports: An Important Dynamic

Published on April 18, 2019, at 9:15 p.m. by Cassidy Anderson. Communicating on behalf of any organization as a public relations professional relies on knowing its audience; it doesn’t matter the industry. However, communicating on…

Out-of-the-Park PR

Posted At: February 20, 2013 2:42 P.M. by Jessica Ruffin The smell of freshly mown grass fills your nose, mixing with the thud of shoulder pads colliding against one another. The sound of Air Jordans squeaking…

Crisis Communication in College Athletics

Posted At: May 3, 2012 2:30 PM
by Katie Bishop
Over the last two years college athletics have been victim to two major crises: Cam Newton and Auburn University’s recruiting scandal, and former Pennsylvania State University assistant coach Jerry Sandusky and his sex abuse allegations.