Skip links

Astros PR — Step Up to the Plate

Astros PR — Step Up to the Plate

Published on March 2, 2020, at 8:54 p.m. by Charlotte Arnold. Major League Baseball spring training games kicked off last weekend. What should be a happy day reminded one fanbase only of past betrayal. The Houston Astros were not-so-warmly welcomed back to their first game

Make It “On-Brand”

Make It “On-Brand”

Published on April 22, 2019, at 4:01 p.m. by Cassidy Anderson. “I haven’t been watching TV lately unless it’s sports.” “That’s so on-brand for you.” This was an actual conversation I had the other day, and it got me thinking: What makes something “on-brand” for

#FORG1V3

#FORG1V3

Posted: April 15, 2015, 1:40 p.m. by Esther Workman. If you’re a fan of America’s favorite pastime, then you probably heard about Alexander Rodriguez’s suspension from Major League Baseball for the 2014 season. I think it was something to do with the use and possession

Slam Dunking with Millennials

Slam Dunking with Millennials

Posted: February 18, 2015, 2:35 p.m. by Ethan Wiggins. Every public relations professional knows that social media is one of the best strategies to reach your target audience. Social media sites can be used to facilitate conversation, humanize your company and unite your consumers. In

More Power 2 Him

More Power 2 Him

Posted: October 1, 2014, 9:08 p.m. by Jean Faircloth. In the midst of constant negative media coverage, the “athlete” reputation has taken a beating. However, Derek Jeter proves that players with immense success and fame can uphold the positive model brand of an athlete. It

Making Mountains Out of Baseball Players

Posted At: November 22, 2013 11:30 a.m. by Christi Rich Bryce Harper, 21, of the Washington Nationals is one of the youngest Major League Baseball players to grace the hallowed baseball diamond. With that honor and distinction, Harper must constantly be aware of his image

Sports in a Social World

Sports in a Social World

Posted At: February 7, 2013 5:40 P.M. by Gillian Richard It is no secret that the use of social media has exploded over the past few years. Corporate use of social media is also on the rise —companies who do not have any social media

Return to top of page