Make It “On-Brand”

Published on April 22, 2019, at 4:01 p.m. by Cassidy Anderson. “I haven’t been watching TV lately unless it’s sports.” “That’s so on-brand for you.” This was an actual conversation I had the other day,…

#FORG1V3

Posted: April 15, 2015, 1:40 p.m. by Esther Workman. If you’re a fan of America’s favorite pastime, then you probably heard about Alexander Rodriguez’s suspension from Major League Baseball for the 2014 season. I think…

Slam Dunking with Millennials

Posted: February 18, 2015, 2:35 p.m. by Ethan Wiggins. Every public relations professional knows that social media is one of the best strategies to reach your target audience. Social media sites can be used to…

More Power 2 Him

Posted: October 1, 2014, 9:08 p.m. by Jean Faircloth. In the midst of constant negative media coverage, the “athlete” reputation has taken a beating. However, Derek Jeter proves that players with immense success and fame…

Making Mountains Out of Baseball Players

Posted At: November 22, 2013 11:30 a.m. by Christi Rich Bryce Harper, 21, of the Washington Nationals is one of the youngest Major League Baseball players to grace the hallowed baseball diamond. With that honor…

Sports in a Social World

Posted At: February 7, 2013 5:40 P.M. by Gillian Richard It is no secret that the use of social media has exploded over the past few years. Corporate use of social media is also on…