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PR Terms Quiz 8

“Online 'trendsetters' whose trusted thoughts and opinions in message boards, forums and blogs can help build a brand.”



A browser-like window that allows readers to shop for and subscribe to different content providers, such as news sites, using RSS and aggregates all feeds into the browser.



“A hypertext connection between two websites or two web pages.”



A small Web site that “focuses on a single product, market area or topic.“



“Audio content similar to blogs that can be downloaded to iPods or other MP3 players.”



Google uses this tool “to score pages of a Website by importance, relevance and the quality of other linked pages. Scores range from zero to 10, where 10 is an extremely popular site.”



“A dated entry or article on a blog.”