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PR Terms Quiz 1
PR Terms Quiz 1
In public relations, the designation APR is given to members of the Public Relations Society of America with at least five years of experience who have passed written and oral examinations
PRSA accreditation
APR accreditation
“Slang term for an article giving the background of an organization, individual or situation”
Internal public
Backgrounder
“The protection of a creative work from unauthorized use”
Copyright
Trademark
“The technique of trying out material on a small group before distributing it to an entire evidence”
Image building
Copy-testing
“Term covering all types of communication by a company to both external and internal audience”
Corporate communications
Mutual communication
“Methods and policies a corporation uses in distributing information when its operations become involved in an emergency situation affecting the public”
Risk management
Crisis communications
“An advisory information sheet about a forthcoming event”
Fact sheet
News release
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Fall 2012 – Volume VII, Issue I
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Fall 2007 – Volume II, Issue I
Spring 2007 – Volume I, Issue I