KISS Your Media Kit

Posted At: November 26, 2012 1:37 P.M.
By Nicole Hohman
What are the elements of a successful media kit? Piece of cake!
I found it more effective to break down what the company wants to convey to its audience rather than the media kit components.
I closed my eyes and envisioned the company. Picture: A new company. A new magazine. A new story to tell.

Show, Don’t Tell: Measuring PR’s Worth

Posted At: November 21, 2012 5:22 P.M.
By Becca Bryant
What is public relations?
You will more than likely never get the same response from any two PR professionals. This is because PR encompasses so many different aspects.
PR is strategic communication. PR is creative problem solving. PR is fostering and maintaining relationships.

Earning Our Seat at the Table

​Posted At: November 20, 2012 4:00 P.M.
by Sam Nathews

The public relations professional is the runt of the corporate litter.

For those of us who stir and generate conversation on behalf of an organization, there has also been, for some time, an internal conversation brewing.

How to Handle Overtime

Posted: November 16, 2012 at 9:45 A.M.
by Kristin Nelson
When a project is due by the end of the week and it is so tedious that it can’t be finished during the typical 9-to-5 day, follow these steps to help make crunch time less painful.

Thinking Globally: The Importance of Diversifying Your Client Base

Posted: November 15, 2012 at 5:13 P.M.
by Shelby Calambokidis
PR firms should understand the importance of diversifying the client base, as well as recognizing the opportunity that lies in reaching out to international companies and governments.

Rick Bragg’s Recipe for a Rich Story

Posted: November 15, 2012 at 2:25 P.M. by Jessica Colburn. Storytelling doesn’t involve simply telling a story — it helps you feel the story. And, according to Bragg, one of the most important parts is giving your story a heart.

Keeping It “Fresh”

Posted: November 14, 2012 at 6:00 P.M.
by Becca Bryant
What first comes to mind when you hear the words “Eat Fresh”?
Subway!
Subway has made a name for itself in more ways than one. Reaching more than 16 million “likes” on Facebook and 733,000 Twitter followers, Subway must be doing something right

The PR Bible

Posted At: November 14, 2012 2:40 P.M.
by Sam Nathews

Time and time again, top-tier PR practitioners have lauded Carnegie’s book as a must-read for those of us in the industry — some even going as far as dubbing it “The PR Bible.”

As I’ve discovered, these rave reviews and recommendations come with good reason. Before we even turn a page, the book’s connection to PR stands out like a well-crafted pitch. The very title of the book itself essentially summarizes a PR pro’s two most basic goals: win friends (read: foster mutually beneficial relationships) and influence people (read: influence people).

A Time to Give Thanks

Posted: November 12, 2012 at 1:56 P.M. by Grace Roberts. While not as prevalent as it once was, a thank-you note can help you make a lasting impression in a world full of constant networking.

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