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Platform Magazine

Public Relations Out Loud

Platform Magazine

Spring 2016 Platform

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Platform Magazine is an online, student-run publication focused on the discussion and advancement of the public relations industry. We strive to encourage ethical practice and leadership, to facilitate discussion among our readers, and to provide insight into the ever-changing world of public relations. This magazine is produced by students at The University of Alabama and sponsored by The Plank Center for Public Relations.

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Delta Air Lines differentiates themselves in a com

Delta Air Lines differentiates themselves in a competitive space through premium customer experiences. Check out Mallory’s article to learn how Delta is taking customers to new heights through innovation, offerings, and building loyalty.

Platform directors Maggie and Parker presented at

Platform directors Maggie and Parker presented at last Thursday’s CAR Show, showcasing their creative work and research with professionalism and insight.

Does the SEC football identity still really mean m

Does the SEC football identity still really mean more? Check out Emily’s article to learn more about how NIL is transforming college football, shifting recruiting, redefining athlete identity, and challenging SEC dominance.

Film and television can influence career dreams by

Film and television can influence career dreams by glamorizing jobs. Check out Madison’s article to read more about how real PR work values authenticity, growth, adaptability, and meaningful everyday experiences beyond fiction.

The hardest sell in PR is yourself. Check out Tori

The hardest sell in PR is yourself. Check out Tori’s blog to read more about how many PR professionals quietly battle imposter syndrome, leading them to question their abilities and learn that self-doubt doesn’t define their success.

Gen Z has turned wellness into a performative life

Gen Z has turned wellness into a performative lifestyle. Check out Jordan’s article to learn more about how brands are using this broadcasted lifestyle as a business strategy to market habits, aesthetics, and balance.

When done right, stunt casting can help keep Broad

When done right, stunt casting can help keep Broadway’s heart beating. Check out Mallory’s blog to learn more about how celebrity castings in broadway shows can bring publicity and boost ticket sales but also spark debate when untrained celebrities replace seasoned performers.

Podcasts hold many opportunities for celebrities a

Podcasts hold many opportunities for celebrities and public figures alike. Check out Emily’s blog to read more about how podcasts have evolved into essential PR platforms, giving public figures space to tell stories, miniature reputation, and connect authentically with audiences.

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Leadership
Industry
Ethics
Career
Trends
Blog
Quizzes

Leadership
Industry
Ethics
Career
Trends
Blog
Quizzes
About

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