The Business of Better: Marketing to Gen Z’s Wellness Identity
Gen Z has turned wellness into a performative lifestyle, prompting brands to market habits, aesthetics and balance as status symbols rather than just products.
Is It Healthy, Or Is It Just Marketed That Way?
Health and wellness fads have been around for centuries. From diet pills to exercise trends, brands have been selling the idea of an easier and faster way
Say Hello to the Rise of Conscious Consumer Buying
It seems that now more than ever consumers are becoming increasingly conscious about their overall health. Whether it’s going on daily walks, reading a