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Understanding the Misunderstood: Health Care Public Relations

Understanding the Misunderstood: Health Care Public Relations

Published on October 14, 2019, at 7:32 p.m. by Justine Groeber. As one of public relations’ biggest growth areas, health care PR generates over 15% of a member firm’s revenue. Oftentimes when one thinks of public relations, sports or entertainment PR comes to mind, while health

Culture Is King

Culture Is King

Published on April 16, 2019, at 10:20 p.m. by Olivia Lake. It is undeniable the impact culture has on the success of an agency. According to a study conducted by The Drum, 100 percent of the 30 worldwide agency leaders it surveyed responded that “culture

Illiteracy from A to Z

Illiteracy from A to Z

Published on January 4, 2017, at 3:13 p.m. by Nicole Morgan. 758 million. That is the number of people around the world who cannot read this sentence. Imagine not being able to vote in an election or fill out a form at the hospital because

Daily Life of a Modern-Day Creative Genius

Daily Life of a Modern-Day Creative Genius

Posted: February 10, 2015, 3:09 p.m. by Ethan Wiggins. The daily life of the modern-day public relations professional is extremely busy and demanding. With the rapid growth of social media, the demand for on-the-spot creativity is higher than ever. Some interesting parallels emerge when comparing

Leadership Series: The Man Behind Weber Shandwick

Leadership Series: The Man Behind Weber Shandwick

Posted At: November 20, 2013 8:04 a.m. by Benjamin Ladrillono. A “Typical” Day for a CEO in an always on world The sun rises on a typical New York day. Andy Polansky, chief executive officer of global public relations firm Weber Shandwick, wakes up and begins his regular

Social Media Can Ground an Airline

Posted At: November 18, 2013 10:15 a.m. by Lexi Holdbrooks. In order to maintain a mutually beneficial relationship between the airlines and their publics, airlines now must monitor social media to avoid crises and must be prepared to handle the situation at any given time.

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