PR Packages: How Far is Too Far?
Influencers showcase PR packages boosting brands but excess products spark backlash raising concerns about overconsumption fairness and marketing ethics online
The Louvre: More Than a Jewelry Heist
A seven-minute heist at the Louvre became a viral trend, revealing how social media can glamorize crime and reshape reality.
Maximizing the Moment: The Power of Viral Communication
Viral moments drive brand growth by amplifying messages, requiring strategy, monitoring, emotional storytelling and seeding to control narratives and maximize reach.