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Editor Biographies, Fall 2021

Ashley Cunigan Editor/Writer and Marketing Team Member Hometown: Jacksonville, Alabama Major/Minor: Public Relations/General Business Academic Achievements: Crimson Achievement Scholar, Ashley Doyle/Gaither Scholarship Recipient, John & Donna Beauchamp Scholarship Recipient, C&IS Ambassadors Outstanding Junior (2021), UA President’s List (2018-2019), UA Dean’s List (2019-2021) Jobs, Internships & Other Achievements: Social Media

Candles, Goodies and More: How TikTok Helps Small Businesses

Candles, Goodies and More: How TikTok Helps Small Businesses

Published on January 3, 2022, at 12:33 p.m. by Tory Elliott. TikTok has grown in popularity not only as a platform for people to watch funny videos but also as a tool for small businesses to engage with consumers. Small businesses can use this platform to

Creativity and Versatility: PR in the Publishing Industry

Creativity and Versatility: PR in the Publishing Industry

Published on December 2, 2021, at 6:39 p.m. by Tory Elliott. The publishing industry is an ever-changing industry that produces a variety of publications — including books and magazines. From promoting gossip magazines to fantasy books, the job of a public relations professional can be tough but is also a great

Fitness Boutiques, Consumer Loyalty and Relationship Building

Fitness Boutiques, Consumer Loyalty and Relationship Building

Published on November 10, 2021 at 3:20 p.m. by Tory Elliott. Fitness and health are popular topics in the wake of the COVID-19 pandemic. Fitness boutiques sparked a revolutionary movement for those looking to get their sweat on in group fitness classes. The International Health, Racquet, and Sportsclub Association

Terrible Towels to Game Day Shakers: Fans Build Brands

Terrible Towels to Game Day Shakers: Fans Build Brands

Published on October 12, 2021, at 8:25 p.m. by Tory Elliott. From the Terrible Towel to crimson and white shakers, football fans have used merchandise to support their favorite teams for years. Nothing unites a fan base more than memorabilia that they can pass down through generations.

Crisis Communication: Tropicana’s #MiMoment

Crisis Communication: Tropicana’s #MiMoment

Published on September 30, 2021 at 2:38 p.m.by Tory Elliott. A crisis can happen anywhere, to anyone. That is why crisis plans are a must-have for any company. According to PRNews, 62% of companies have crisis communication plans, but they might not be up to date. With
“Star Wars”: Episode X — A New Branding

“Star Wars”: Episode X — A New Branding

Published on September 16, 2021, at 10:24 a.m. by Tory Elliott. “A Long Time Ago, in a Galaxy Far Far Away,” cinema changed forever when “Star Wars” hit theaters. Fans of science fiction were eager to witness the new film about Luke Skywalker’s path to

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