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Marketing and Public Relations: The Value of Switching Hats

Marketing and Public Relations: The Value of Switching Hats

Published on April 25, 2017, at 11:00 a.m. by Julia Cione. Public relations and marketing jobs seem to have many overlapping roles in the job market. There are obvious differences between the two industries; however, it is important to recognize the ways in which they are

Behind the Chip

Behind the Chip

Published on March 8, 2017, at 8:34 a.m. by Clara Balestrieri. “Please insert chip.” We’re all familiar with hearing this when making a purchase. Sometimes it’s more convenient than using cash and struggling to put the change back in your wallet while the person behind you

Make IT in PR

Make IT in PR

by Rachel Chandler. Posted on April 27, 2016, at 9:30 p.m. Technology and its advancements have had an obvious effect on the work field and how we grasp the professional world today. In the past, public relations was purely focused on reaching the most high-profile

Client Confidential: Privacy, Security and PR in the Digital Age

Client Confidential: Privacy, Security and PR in the Digital Age

Published on April 19, 2016, at 11:45 a.m. by Drew Pendleton. Imagine this: You’re at home, asleep after a long day of work and suddenly, in the middle of the night, the phone rings. You pick it up only to learn that there’s been an

Technology and Public Relations: Improving the Industry

Technology and Public Relations: Improving the Industry

Posted on April 18, 2016, at 6:50 p.m. by Kenzie Winn. Technology. What associations come to mind when reading the word? The word “technology” is jam-packed with connotations. My thoughts are flooded with the days that I actually wanted to receive emails and would anxiously

Pull Over, Periscope

Pull Over, Periscope

Posted on October 26, 2015, at 6:45 p.m. by Kristen Ellis. If you’ve checked your social sites in the last week or two, chances are you’ve heard of a Florida woman who recently drove home drunk and broadcast a live-stream of the entire affair on

Campus Safety: There’s an App for That

Campus Safety: There’s an App for That

Posted on October 20, 2015, at 3:30 p.m. by Mackenzie Lyng. “Text me when you get home.” We have all heard this common goodbye, whether hearing it from a friend or saying it ourselves. But what if you could virtually track a friend’s trip home,

No Updates for Apple’s Marketing

No Updates for Apple’s Marketing

Posted on September 16, 2015, at 6 p.m. by Sally Immel. Just when we thought that better quality camera lenses were all we had to look forward to in an update from Apple, the tech company proved us wrong on so many levels. With the campaign

Beware of Nosey Neighbors

Beware of Nosey Neighbors

Posted: September 19, 2014, 11:45 a.m. by Mary Kathryn Woods. Some say “a picture is worth a thousand words,” but advertising and marketing professionals believe our selfies and social photos are worth so much more. Photos offer unparalleled insight into one’s life, and our generation

A Bite out of Apple

A Bite out of Apple

Posted: September 10, 2014, 3:11 p.m. by Connor Fox. “Think Different.” One of the most recognizable campaign slogans in the late 1990s illuminated the efforts of Apple Inc. to begin a new era with innovation. And that it did. Apple products now speak for themselves

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