Powerful Paws: How Dog Influencers Shape PR
Published on Nov. 4, 2024 at 4:36 p.m. By Lisé Badeaux. In the world of inventive public relations, creativity and connection drive every campaign.
Spooktacular Strategies: How Halloween Became a Marketing Powerhouse
Halloween marketing drives profit through nostalgia, storytelling and social media engagement, with viral moments, influencer collaborations and immersive retail events boosting sales.
The Grocery Market Has Moved Online
Published on May 22, 2018, at 8:57 a.m. by Stephanie Zielinski. In 1989, Peapod offered a service to deliver groceries to your door. People
Bozo the Bozo?
Published on October 31, 2016, at 4:43 p.m. By Mary Catherine Molay. Before you pull out your wig and face paint, remember that there might
Client Confidential: Privacy, Security and PR in the Digital Age
Published on April 19, 2016, at 11:45 a.m. by Drew Pendleton. Imagine this: You’re at home, asleep after a long day of work and
Oh, Snap!
Posted: Tuesday, September 15, 2:00 p.m. by Sadie Schwarm. All you need is trust. As soon as the Best Friends section of Snapchat disappeared,
TS: Beyond the Music
Posted: November 17, 2014, 1:38 p.m. by Katie Lansford. Blonde hair, red lips, killer lyrics — Taylor Swift is the epitome of a living, breathing
The Public Relations Side of a Data Breach
Posted: November 5, 2014, 7:50 p.m. by Katie Lansford. Target. Home Depot. Jimmy Johns. What do these three companies have in common? They have
Candy Hearts and Pink Corks
Posted At: February 7, 2014 12:00 p.m. by Jonae Shaw It’s a week before Valentine’s Day and, as usual, everyone has begun to panic.
Move Over Muffin Top, The Thigh Gap Is Here
Posted At: December 7, 2013 8:28 p.m. by Sarah de Jong. The fashion industry has historically obsessed over weight and weight-related issues. In addition,