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Fashion PR: Much More Than the Red Carpet

Fashion PR: Much More Than the Red Carpet

Published on April 19, 2021 at 4:12 p.m. by Olivia Cooley. The fashion industry is much more than the glitz and glam, red carpet outfits and fashion shows hosted in New York City. Over the years, fashion has influenced the world whether it is obvious or

PR & Social Media: Branding Masterminds

PR & Social Media: Branding Masterminds

Published on March 24, 2021, at 6:20 p.m.  by Olivia Cooley. When it comes to successful social media campaigns, the planning that occurs behind the scenes goes unnoticed most of the time. The hours and details put into strategizing many campaigns are a different world in

Nacho Average Fast-Food Brand

Nacho Average Fast-Food Brand

Published on October 3, 2019, at 11:00 p.m. by Ashby Brown. Taco Bell, the bold, in-your-face brand that everyone either loves or loves to hate, does more than serve deliciously cheap, Mexican-inspired food. The brand repeatedly engages its target audience in new, interesting ways. Not

Strategic PR Stunts: Beer, Aliens and Feminism

Strategic PR Stunts: Beer, Aliens and Feminism

Published on September 26, 2019, at 5:30 p.m. by Heather Griffith. This past June, a Facebook user created the event “Storm Area 51, They Can’t Stop All of Us,” and it created a frenzy of memes and tweets, grabbing the attention of many brands. During this time,

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