The SEC Football Identity: Does It Still Really Mean More?
NIL is transforming college football, shifting recruiting, redefining athlete identity and challenging SEC dominance as players prioritize money, branding and new opportunities.
Alabama Athletics: The Balance Between Branding and Humor
Alabama Athletics uses humor and trends on social media to engage diverse audiences while balancing brand consistency, professionalism, and storytelling across teams and platforms.
Breaking Through: Women in Sports Are Here to Stay
Philadelphia Eagles quarterback Jalen Hurts made history in 2023 when he announced his public relations, marketing and managerial team is all female. A first
Media and the PR Playbook: Strategies for Sporting Success
Published on November 6, 2023, 3:46 p.m. by Caroline Raley. In virtually any field, the power of public relations is undeniable, yet it shines
How to Pitch Yourself to the Sports Industry
Published on May 4, 2022, at 5:54 p.m. by Katie Holec. The thing that I love most about public relations is the broadness of the
How to Succeed: Sports PR Edition
Published on April 17, 2020, at 7:03 p.m. by Jordan Axel. When it comes to working in the sports industry, many chose a major
When the Saints Go Marching In
The NFL Team that Rebuilt New Orleans, Time and Time Again Published on April 9, 2020, at 7:28 p.m. by Faith Saucier. The New
Kobe Bryant: A Legacy Beyond the Court
Published on January 29, 2020 at 8:37 p.m. by Allie Rose. I was eating lunch with friends on Sunday, Jan. 26, when all around
How to Sort Through the Different Public Relations Sectors
Published on November 28, 2017, at 8:05 p.m. by Mallory McDonald. The public relations industry is like an ocean, vast and endless with a
The Horsepower of Conversation: IndyCar PR
Posted At: April 26, 2013 12:04 p.m. by Jessica Ruffin The sun glistened brightly against the clear blue sky, shining upon the shoulders of