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Editor Biographies, Spring 2023

Katherine Amberson Editor/Writer Hometown: Birmingham, Alabama Major/Minor: Public Relations/Spanish Academic Achievements: President’s List (Fall 2020–Fall 2022), Kappa Tau Alpha National Honor Society, Phi Eta Sigma National Honor Society, Spanish Seal of Biliteracy Jobs, Internships & Other Achievements: Media Writing Center Mentor—University of Alabama (September 2022-Present), Staff Member and Social

Editor Biographies, Fall 2022

Lauren Barnes Editor/Writer Hometown: Peachtree City, Georgia Major/Minor: Public Relations/Psychology Academic Achievements: Dean’s List, Honors College Jobs, Internships & Other Achievements: Event Programmer — University Programs, PR Intern — Tuscaloosa Angels, President — PRCA LEPT, Delta Gamma Honor Board Community Service: Crimson Village and Pine Valley, AIDB, Soldier Care Boxes,

Ketchum: Putting People First

Ketchum: Putting People First

Published on Nov. 30, 2022, at 2:25 p.m. by Sophie Collins. Founded in 1923, Ketchum Inc. is a global public relations firm that provides communication services to a variety of industries, such as food, government, health and technology. Since then, Ketchum has consistently won awards for its innovative campaigns and best

The Importance and Evolution of DE&I in the PR Industry

The Importance and Evolution of DE&I in the PR Industry

Published on Nov. 1, 2022, at 5:57 p.m. by Sophie Collins. With diversity, equity and inclusion (DE&I) becoming a staple in discussion — particularly how its existence is key to a harmonious workplace — it is clear that the topic is crucial to the success

Internships: The Unspoken Truth of Breaking into the PR World

Internships: The Unspoken Truth of Breaking into the PR World

Published on Oct. 24 at 4:42 p.m. by Sophie Collins. Freshman year of college is full of new beginnings, friends and challenges. Professors and advisers consistently remind any student who walks through their doors that they must have an internship, at least once in their college career. Though an

TikTok Takeover

TikTok Takeover

Published on Sept. 28, 2022, at 11:59 a.m. by Sophie Collins. If you’re anything like me, you’ve probably scrolled through TikTok for hours on end and stumbled across a video from Duolingo of Duo the owl participating in the most recent TikTok trend. Why is such a big brand

Agency PResident PRofile: Melissa Libby

Agency PResident PRofile: Melissa Libby

Published on Sept. 26, 2022, at 6:58 p.m. by Sophie Collins. Problem solver. Supportive. Involved. Go-getter. These terms can all be used to describe Melissa Libby, the president of Melissa Libby & Associates. Melissa Libby & Associates was founded in Atlanta in 1992 and is a boutique

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