Published on April 5, 2016, at 10:45 p.m. by Leah Tobak. SeaWorld recently announced the immediate and complete cessation of Orca (killer whale) breeding in their captivity. This ongoing battle has persisted for years among animal activists everywhere, and the reaction to this announcement was
Posted: April 21, 2015, 3:10 p.m. by Ana Vega. It’s been nearly two years since the “Blackfish” documentary was released that tore apart SeaWorld’s image. But that isn’t the only PR disaster the entertainment company has faced within its 56 years of existence. With incidents
Posted: April 24, 2014, 2:45 p.m. by Myreete Wolford. In crisis communication, a response is necessary, but a fast response is imperative. SeaWorld’s response against the bashing-documentary “Blackfish” has come far too late — a year and four months to the date, too late. The
Posted: April 9, 2014, 1:56 p.m. by Shannon Auvil. On April 8, Comcast was named Worst Company in America by Consumerist, a consumer advocate news site. It’s the second time Comcast has won (or lost), previously snagging the honor in 2010. Comcast faced a tough
Posted At: March 24, 2010 2:09 PM by Caroline Beard For decades, SeaWorld has built its brand around Shamu, changing the aquatic mammal’s image from killer whale to lovable orca. Then last month, SeaWorld trainer Dawn Brancheau was killed by one of the whales during a show, and the Internet
We all love a great Perez-Hilton-infused celebrity scandal, and who has drawn more fire recently than John Mayer? Mayer’s extremely relaxed and a little bit too revealing Playboy article sparked controversy across the nation. His “stupid mouth” definitely got him in trouble in the multi-page
