Transforming Abercrombie: The Multibillion Dollar Rebrand
Published on February 15, 2o24, 11:47 p.m.by Halston Seton. When you walk into an Abercrombie store, your eyes don’t instantly tear up from the
PR Meets the Pharmaceutical Industry: Pfizer’s Rebranding
Published on October 6, 2021, at 7:47 p.m. by Evvy Lusco. When the pharmaceutical company Pfizer comes to mind, many people immediately associate it with
Pitt Athletics Rebrand: Moving Forward by Looking Back
Published on June 3, 2019, at 7:15 a.m. by Mickey Kennedy. Just a couple of months ago, Pitt Athletics announced a rebrand for all
#TakeFlight: New York Jets Rebrand
Published on April 23, 2019, at 9:25 p.m. by Hudson Nuckolls. On April 4, the NFL’s New York Jets rebranded. Those watching football in
WW: What Went Wrong?
Published on September 27, 2018, at 6:50 p.m. by Anna Jones. Weight Watchers is taking, perhaps, one of the most difficult steps to alter
It’s Good to Be a Girl in 2017
Published on March 23, 2017, at 5:37 p.m. by Erica Cooke. It started off in 1982 as just a quilted paisley pattern, folded and
Why We Rebrand
Published on October 14, 2016, at 10:37 a.m. By Brittany Ray When organizations undergo a rebrand, their publics take notice. But why do organizations engage
Snaps for Snap Inc.
Published on September 29, 2016, at 12:49 p.m. By Lynn Brantley “Wait, let me Snapchat this.” This has become a common reaction when people
Rebrand: A Revamp to Your Brand Name
Posted on January 25, 2016, at 6:20 p.m. by Sally Immel. How a company is perceived by its publics is all due to its
Clearing the Abercrombie Stench
Posted: September 29, 2015, 6:00 p.m. by Luke Thomas. Do you remember that really dark store in the mall? You know, the one that