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Places Are Products, Too: Branding a City

Posted At: September 20, 2012 3:46 P.M. by Memorie Bailey Cities all over the United States maintain brand identities that promote their unique history and essence, allowing residents to identify with a place all their own.

Tourism PR: Shaping Your Next Vacation Destination

by Libby Page From terrorist attacks to natural disasters, the travel industry faced a lot of challenges throughout the past decade. In those times of crisis, advertising and public relations played major roles in helping manage the situations. PR practitioners are responsible for motivating the public

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