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Even the Brain Needs a Little PR

Even the Brain Needs a Little PR

Posted At: February 15, 2013 5:05 P.M. by Kaitlyn Honnold Since the 1850s and the Barnum and Bailey Circus, public relations has become an increasingly important tool for businesses around the world. Dr. Shannon Bowen, associate professor of public relations at the University of South Carolina,

Delta Image Change: Fasten your safety belts, turbulence ahead.

  One of the United States’ most widely recognized airlines has recently had to do some major image rebuilding and company restructuring. Delta Air Lines’ brand identity was quickly “grounded” when the company filed for bankruptcy in 2005. Not only did stockholders lose all benefits,

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