The Pop Off of Podcasts
Podcasts have evolved into essential PR platforms, giving public figures space to tell stories, manage reputation, and connect authentically with audiences beyond traditional media.
Nonprofit PR: Navigating Limited Resources with Big Missions
Nonprofit PR relies on storytelling, trust and creativity, as communicators balance limited resources, diverse audiences and emotional responsibility to build awareness, relationships and lasting
20 Years Later: Hurricane Katrina and the Evolution of Crisis Communication
Hurricane Katrina exposed devastating communication failures, reshaping crisis PR by proving redundancy, accuracy and unified messaging are essential to protecting lives during emergencies today.
How TikTok Is Being Used Strategically in PR
Published on Oct. 26, 2022, at 5:19 p.m. by Kelsey Nayman. If you heard the phrase “tik tok” in 2009, chances are you would
Dunkin’ x e.l.f. Cosmetics: Sweet Success
Published on July 13, 2022, 9:12 a.m. by Morgan Keel. In the past year, several well-known companies have expanded their product lines in interesting ways.
Say Less: Get Paid for Your European Vacation
Published on June 8, 2021, at 8:31 a.m.by Caroline Robinson. Are you daydreaming about a European adventure this summer? What if I told you
The World of Communication, as Told by Hollywood
Published on February 10, 2017, at 4:23 p.m. by Allison Morris. You’ve seen it. The romantic comedy with the female protagonist frantically hailing a
Mission Impossible: Winning America’s Heart
From praise to backlash in seconds—welcome to political PR. Here’s why striking the right message is so hard.
Work Hard, Play Hard?
An accounting firm debates using fun marketing videos to shape company culture, raising questions about authenticity, employee buy-in, and whether culture must change first.