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Catching Up While You’re Clocked Out

Catching Up While You’re Clocked Out

Published on March 6, 2018, at 9:29 p.m. by Stephanie Zielinski. Heraclitus of Ephesus once said, “Change is the only constant in life,” and this is especially prevalent in public relations today. Public relations has always been a multifaceted career. It requires writing, representation, crisis

6 New Year’s Resolutions for PR Students

6 New Year’s Resolutions for PR Students

Published on January 22, 2018, at 11:25 a.m. by Brooke Bailey. Happy 2018! With the new year comes new opportunities to reevaluate your goals and to set a brand new path for the coming months. If you’re looking to change up your resolutions this year

Social Media Story Smackdown: Instagram vs. Snapchat

Social Media Story Smackdown: Instagram vs. Snapchat

Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult to know which platform is best for an organization: Instagram “stories” or Snapchat. Since Instagram introduced its “stories” feature, there’s been

Technology and Public Relations: Improving the Industry

Technology and Public Relations: Improving the Industry

Posted on April 18, 2016, at 6:50 p.m. by Kenzie Winn. Technology. What associations come to mind when reading the word? The word “technology” is jam-packed with connotations. My thoughts are flooded with the days that I actually wanted to receive emails and would anxiously

Invest in Your Company’s Future the Right Way

Invest in Your Company’s Future the Right Way

Published on April 27, 2016, at 11:40 a.m. by Kenzie Winn. Imagine that you are starting a new business. From limited budgets to attracting a new audience, the amount of planning that goes into starting a company is extraordinary. One of the most crucial decisions 

McDonald’s Makes the Best of a Mess

McDonald’s Makes the Best of a Mess

Published on February 29, 2016 at 12:45 p.m. by Morgan Martin. Oh McDonald’s, the father of fast food. Over the past decade or so, McDonald’s has made an effort to continue to appeal to its audience on an international scale. When eating healthy became the

Ready or Not, Here I Come

Ready or Not, Here I Come

Posted on February 24, 2016, at 4:30 p.m. by Kelley Breeding. With graduation lurking around the corner, the question many students are wondering is whether or not they are ready — ready to be thrown into deep waters to either sink or swim. Is graduating

Fast Food Face-off

Fast Food Face-off

Posted on February 2, 2016, at 11:45 a.m. by Hannah MacInnis. What do Kanye, Wiz Khalifa, Wendy’s and Burger King all have in common? These notable celebrities and fast food chains have all been involved with what the Twittersphere refers to as a “Twitter war.”

Geo-TAG, You’re It

Geo-TAG, You’re It

Posted on November 3, 2015, at 9:15 p.m. by Sally Immel. If a picture is worth a thousand words, what is the value of a Snapchat filter? Some marketing pros would say “priceless.” Snapchat has created a whole new meaning to the word “selfie,” and

Pull Over, Periscope

Pull Over, Periscope

Posted on October 26, 2015, at 6:45 p.m. by Kristen Ellis. If you’ve checked your social sites in the last week or two, chances are you’ve heard of a Florida woman who recently drove home drunk and broadcast a live-stream of the entire affair on

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