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When the Internet Beats the PR Team to the Punch

When the Internet Beats the PR Team to the Punch

Published on Oct. 17, 2022 at 4:10 p.m.by Annabelle Blomeley Ned Fulmer seemed like the perfect husband. For years, he embodied an online personality with his wife, Ariel, at the very center. Prior to last week, Fulmer was one-fourth of The Try Guys, a YouTube channel featuring

Erin Vogt: Balancing Relationships and Relaxation

Erin Vogt: Balancing Relationships and Relaxation

Published on Oct. 10, 2022, at 4:21 p.m.by Breanna Erickson. “Each of our team members cares so deeply about each other,” shared Erin Vogt, director of public relations, about her small, close-knit team at Peritus. Peritus is a Birmingham, Alabama-based public relations agency founded by

Gen Z’s Impact on Workplace Mental Health Initiatives

Gen Z’s Impact on Workplace Mental Health Initiatives

Published on Oct. 6, 2022, at 2:36 p.m. By Grace Brindley. On Sept. 11, 2001, the Twin Towers of the World Trade Center collapsed. A month later President George W. Bush declared war on terror and NATO invaded Afghanistan. The oldest members of Generation Z,

Agency PResident PRofile: Melissa Libby

Agency PResident PRofile: Melissa Libby

Published on Sept. 26, 2022, at 6:58 p.m. by Sophie Collins. Problem solver. Supportive. Involved. Go-getter. These terms can all be used to describe Melissa Libby, the president of Melissa Libby & Associates. Melissa Libby & Associates was founded in Atlanta in 1992 and is a boutique

From “19” to “30”: Adele’s Latest PR Strategy

From “19” to “30”: Adele’s Latest PR Strategy

Published on November 15, 2021 at 8:00 p.m.by Evvy Lusco. Many artists tease the release of new music; Adele is no exception. Since her last album in 2015 titled “25,” fans have longed for the singer’s next age-titled record. With billboards showcasing “30” in cities across the world, speculation arose

Southern College Game Day Apparel Converts Northern Students

Southern College Game Day Apparel Converts Northern Students

Published on October 5, 2021, at 6:02 p.m. by Megan Murphy. You may have seen the videos on TikTok showcasing elaborate outfits on #BamaRushTok, but what comes after sorority recruitment? The answer: football — a Southern girl’s next major fashion event. At The University of Alabama, football

Has the Pandemic Changed Music Industry PR Forever?

Has the Pandemic Changed Music Industry PR Forever?

Published on October 4, 2021, at 8:20 p.m.by Megan Murphy. With an inability to hold concerts, meet and greets, release parties and other major press events during the COVID-19 pandemic, public relations professionals took advantage of digital media opportunities to gather publicity for artists and

The Sweetness of Incentives

The Sweetness of Incentives

Published on April 28, 2021, at 1:35 p.m.by Olivia Cooley. As we obviously know by now, COVID-19 impacted the world in a way we would have never imagined. Our personal and work lives were changed overnight, and it felt as if the nightmare would never

Overcoming Brand Stereotypes as a Female Veteran

Overcoming Brand Stereotypes as a Female Veteran

Published on October 8, 2020, at 10:10 a.m. By Tralene Hunston Women have been serving in the U.S. military for more than a century. As the years have passed, female service members’ roles, conflicts and responsibilities have shifted, ultimately progressing opportunities for the female service

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