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UA: Where Connections Are Made

UA: Where Connections Are Made

Published on November 17, 2021 at 5:42 p.m. by Elise Luoma The Capstone, or The University of Alabama, is rooted in tradition, academic excellence and strong alumni relations. Rece Davis, Marillyn Hewson and Mark Ingram are some of UA’s notable alumni. From the inaugural opening of the university in 1831 with just 52

Taking Down the Enemy: How to Overcome Writer’s Block

Taking Down the Enemy: How to Overcome Writer’s Block

Published on November 16, 2021 at 9:17 a.m. by Ashley Cunigan. “Everybody makes mistakes. Everybody has those days. Everybody knows what, what I’m talkin’ ‘bout,” when writer’s block gets in the way. We’ve all been there: at the library in the late hours of the night frustrated when

Fitness Boutiques, Consumer Loyalty and Relationship Building

Fitness Boutiques, Consumer Loyalty and Relationship Building

Published on November 10, 2021, at 3:20 p.m. by Tory Elliott. Fitness and health are popular topics in the wake of the COVID-19 pandemic. Fitness boutiques sparked a revolutionary movement for those looking to get their sweat on in group fitness classes. The International Health, Racquet, and Sportsclub Association reports

How Redbubble Helps Graphic Designers Create a Personal Brand

How Redbubble Helps Graphic Designers Create a Personal Brand

Published on November 8, 2021 at 9:56 p.m. by Amelia McGowan. Graphic design is a field that has grown tremendously popular over the last several years. With the rise of digital marketing and advertising among all types of companies, graphic designers and their skills have become essential components to any marketing

From College to Corporate: The Rise of Athleisure

From College to Corporate: The Rise of Athleisure

Published on November 3, 2021 at 9:26 p.m. by Gabrielle Jolly. It’s no secret that 2020 was the year of stretchy pants, and many have yet to return to their previous wardrobes. Whether you’re at a corporate office, college campus or out running errands in

Influencer Marketing: The Key to Trader Joe’s’ Growth

Influencer Marketing: The Key to Trader Joe’s’ Growth

Published on November 2, 2021, at 8:56 p.m.by Elise Luoma. Cookie Butter, Everything but the Bagel Seasoning Blend and Popcorn In a Pickle are some of the most distinct and  famous products known by Trader Joe’s connoisseurs. The Monrovia, California-based chain started as a neighborhood grocery store in 1967 named after

Sprout Social Rises to Scheduling Success

Sprout Social Rises to Scheduling Success

Published on November 1, 2021 at 8:57 p.m. by Ashley Cunigan. In a world that revolves around social media, scheduling content has become more crucial than ever. The rise of new platforms has caused businesses to increase their social media management efforts by planning posts ahead of

#BhamRestWeek: Styling Birmingham’s Culinary Scene

#BhamRestWeek: Styling Birmingham’s Culinary Scene

Published on October 27, 2021 at 6:55 p.m. by Mallory Westry. Birmingham, Alabama, is home to various public relations firms and advertising agencies. However, one company in particular has placed a special emphasis on the city’s rising culinary scene — STYLE Advertising. STYLE Advertising is a public relations,

From Gas Station to Destination: The Buc-ee’s Phenomenon

From Gas Station to Destination: The Buc-ee’s Phenomenon

Published on October 26, 2021, at 5:40 p.m. by Amelia McGowan. It’s no secret that gas stations are meant to be quick stops for tired travelers looking for snacks and a decently clean bathroom. However, Buc-ee’s, the most popular convenience store in Texas, has capitalized on this

The Social Media Blackout

The Social Media Blackout

Published on October 26, 2021, at 5:32 p.m.by Elise Luoma. Social media giants Instagram, Facebook and WhatsApp suddenly went “dark” during an outage on Oct. 4, 2021. The six-hour “blackout” compromised business operations and hindered companies’ ability to use these social media platforms as their

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