Travel PR Isn’t Just for the Coast
Destination PR shapes how places attract visitors by balancing authentic branding, audience needs, and digital storytelling to boost tourism and local economic impact.
Editor Biographies, Fall 2018
Brooke Bailey — Daphne, Alabama Design Director Major/Minor: Public Relations/Graphic Design and Computing Technology & Applications Academic Achievements: Susan Colvin Prize Recipient (2018); Mortar Board; President’s
Agencies Big and Small: Finding the Right Fit for You
Published on December 6, 2018, at 8:15 a.m. by McClelland Schilling. Hundreds of new students walk through the doors of Reese Phifer Hall at
A PR Pro’s Guide to Surviving Holiday Small Talk
Published on November 27, 2018, at 9:10 a.m. by McClelland Schilling. The holidays are right around the corner, and I can practically smell the
The Personal Journey of Professional Development
Published on November 15, 2018, at 5:40 p.m. by McClelland Schilling. Professional development is a term that is ingrained into public relations practitioners from
Mental Health Matters: Why Companies Should Care
Published on November 7, 2018, at 4:25 p.m. by McClelland Schilling. The past decade has been revolutionary for the mental health movement. People are finally
Silently Sealing the Deal: Nonverbal Interview Communication
Published on October 31, 2018, at 3:45 p.m. by McClelland Schilling. When preparing for an interview, interviewees spend countless hours researching the company, preparing
Shake the Hand of Authenticity
Published on September 25, 2018, at 12:05 p.m. by McClelland Schilling. Brand authenticity is sweeping the communications landscape, and it looks like it’s here