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Feel-Good PR

Feel-Good PR

Posted: July 31 2015, 10:11 a.m. by Mary Claire Hunter. With all the negative stories written, posted and shared, it’s easy to get bogged down under all the bad news. As PR practitioners, we are responsible for the promotion and advocacy of our clients. Oftentimes, we’re

Dana McGough: Journey to Cayenne Creative

Dana McGough: Journey to Cayenne Creative

Posted: September 2, 2015, 3:30 p.m. by Mary Claire Hunter. If you had less than three weeks to get more than 2,000 people to attend a theater opening, could you do it? What if that theater was in the middle of the suburbs and the

The Evolution of Environmental Communication

The Evolution of Environmental Communication

Posted: July 27, 2015, 2:50 p.m. by Mary Claire Hunter. It’s no longer if companies want to be environmentally friendly; it’s how they’re going to be environmentally friendly. All personal opinions on environmental issues aside, no company can afford not to think about its impact on the Earth’s resources

Amazon: Priming Up Consumers

Amazon: Priming Up Consumers

Posted: July 26, 2015, 8:20 p.m. by Mary Claire Hunter. In the ever-changing world of technology we live in, a company can’t be static. Even Amazon, a $1.75 billion company, has to look for ways to keep current customers happy while vying for new consumers.

The Plank Center Celebrates with a Leadership Report Card

The Plank Center Celebrates with a Leadership Report Card

Posted: July 23, 2015, 11:20 a.m. by Mary Claire Hunter. In 2015, the Plank Center for Leadership in Public Relations reached its 10th year of developing and recognizing outstanding, diverse leaders to advance ethical public relations education and practice. The Plank Center recently created a

Rough Waters Ahead for Shark Week 2015?

Rough Waters Ahead for Shark Week 2015?

Posted: July 2, 12:23 p.m. by Mary Claire Hunter. If you’re like me and watch more TV than you are willing to admit, chances are you’ve heard the 2015 Shark Week commercial. For more than 25 years, Shark Week has been Discovery Channel’s most well-known

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