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Brands That Rock Hard

Posted At: July 11, 2013 at 3:00 p.m. by Martina Kaiwi Brand consistency is an essential survival tool for organizations located around the world. As for Hard Rock Cafe and its more than 175 locations in 55 countries, the company believes its success not only relies

“So, tell me about yourself.”

Posted At: March 13, 2013 2:15 P.M. by Martina Kaiwi As young PR professionals prepare for their job interviews, many dread the notorious face-to-face interrogation. Even though PR practitioners understand the power of words and the relationships they can create or destroy, when representing ourselves it

Pocahontas PR

Pocahontas PR

Posted At: March 10, 2013 9:00 P.M. by Martina Kaiwi Social stereotypes of Native American women displayed in the media are controversial to say the least. Many are depicted as half-dressed natives that make Halloween costumes or outfits for Victoria Secret models. Another inaccurate portrayal of

Taking Out the Gatekeeper

Posted At: March 7, 2013 1:24 P.M. by Martina Kaiwi It is no secret: media kits are an essential tool used to promote an organization to the news media. However, financial expert Dave Ramsey cuts out the middleman and sends his “bundles” directly to his audience.

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