“What’s in a name? That which we call a rose by any other name would smell as sweet” – William Shakespeare, Romeo and Juliet, 2.2 No offense to Shakespeare, but I don’t think he ever studied public relations or the value of brand identity. Nor
Africa. What thoughts come to your mind when you see that word? AIDS…Orphans…Poverty? Those were the images that used to come to my mind. The pictures we normally see in mass media portray a negative image of Africa. Mocha Club is trying to change that.
Your image is what others see and think of you. Your image is what gives you a good or bad reputation. Your image also follows you through personal endeavors and your climb up the corporate ladder. So what if 60 million plus people thought differently
Barack Obama’s campaign trail was paved with technology and innovation. During his two-year campaign for change, Obama and his staff utilized social media networks like Facebook and Twitter and technology like text messaging to connect and to establish reciprocal relationships with voters. Change was not
Possibly the hardest part of the transition from the classroom to the field is the dress code. College life is full of sweatpants, tee shirts and UGG boots. Unfortunately none of these things are appropriate in the working world. Knowing what to wear and when
Public relations campaigns are everywhere and everyone seems to be a part of them. Whether for a political campaign, club opening or even a new product line, they seem to surround us and remain an integral part of the public relations world. While PR campaigns
Earlier this year, when reading a colleague’s blog post, it occurred to me that there are some very real threats facing us as PR Practitioners, both in terms of detriment to the field and harm to third party participants. I am accustomed to thinking that
My grandmother takes the Great Commission to heart and even though she is ninety years old, she asks everyone who comes to her house one question, “If you died tonight, where would you be going and how do you know?” Evangelism. It is a fundamental
Over the past few years, U.S. demographics have been constantly changing. Slowly, the minority is now becoming the majority. According to the U.S. Census Bureau, nearly one in ten U.S. counties has more than 50 percent minority residents. With the change in demographics, PR professionals
In today’s world it’s getting harder to make ends meet. The economy is on everyone’s mind during this time of banking crises, foreclosures, high gas prices and the ever-declining value of the dollar. In this new economy, people are forced to prioritize and focus on
