Rachel Breeding Editorial Director Hometown: Tuscumbia, Alabama Major/Minors: Public Relations/Communication Studies and Criminal Justice Academic Achievements: UA Honors College (2018-Present), Phi Eta Sigma National Honor Society (2019-Present), Dean’s List (2018-2019), President’s List (2019-Present), UA C&IS Academic Achievement Award (2019, 2020, 2021), Kappa Tau Alpha National Communications Honor Society
Published on May 6, 2022, at 11:14 a.m. by Madison Traughber. Tesla’s innovative brand image, unique PR moves and lack of advertising campaigns are what captivates consumers who are looking for a fresh take on a century-old invention: the automobile. Tesla is an inspiration to all as the company possesses a
Published on April 22, 2022, at 7:50 p.m. by Madison Traughber. ARPR, the largest technology public relations firm in the Southeast, was founded in 2012 by University of Alabama C&IS alumnus Anna Ruth Williams. A tech PR agency exclusively curates the reputation of technology-based companies. Tech PR is “the art of building and maintaining a
Published on April 13, 2022, at 8:25 p.m. by Madison Traughber. Silicon Valley, located in the southern San Francisco Bay Area of California, is well-known for being home to numerous startup and technology companies. One of those companies is Theranos, founded in 2003 by Stanford dropout Elizabeth Holmes. Holmes was
Published on March 10, 2022, at 9:44 p.m. by Madison Traughber Every good interior designer needs a public relations professional on their team to provide them with advice on how to build and maintain client relationships. Even the most successful interior designers need to consistently work
Published on February 28, 2022, at 11:05 p.m. by Madison Traughber. Building a brand takes time, expertise and talent. A brand is “the image and personality of a product or service that a business provides.” Brand image is the consumers’ perception of the brand. Brand image, although intangible, is also
Published on February 7, 2022 at 9:29 p.m.by Madison Traughber. As Princess Diana assimilated into the royal family, she had to fit into their lifestyle of immense wealth, intense fame and impossible expectations. She became aware that she could not capitalize on traditional likable traits. She was
