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The Value of Trade Publications in PR

Posted At: April 23, 2010 12:50 PM by Madeline Reeves While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more influential. What makes trade publications so valuable, and how are they being utilized in

From a PR Intern to a PR Professional: Tackling the Transition

Posted At: February 17, 2010 1:27 PM by Madeline Reeves College students hear repeatedly that the key to a successful future in the public relations field is largely dependent upon completing several quality internships. Some experts would say that internships, or the lack thereof, can ultimately

The Art of Tooting Your Own Horn

As a soon-to-be college graduate, I am excited and ready to begin my career in public relations. However, I have several uncertainties and questions about my future field. The most prevalent and recurring of these uncertainties is when and how to ‘toot my own horn.’

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