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Editor Biographies, Fall 2015

Madalyn Atherton—Huntsville, Alabama Major/Minor: Public Relations/Creative Writing Academic Achievements: Dean’s List (Fall 2012-Spring 2015) Jobs, Internships & Other Achievements: Public Relations Intern — Jemison-Van de Graaff Mansion (Present); UA PRSSA (Present); Upper Street London Public Relations Intern (Summer 2015); CMA EDU Social Media Director (Present); Public Relations Intern

How Storytelling Captivates and Inspires

How Storytelling Captivates and Inspires

Posted on February 11, 2016, at 12:30 p.m. by Mackenzie Lyng. In April 2011, creator of TOMS shoes, Blake Mycoskie, asked the world a question: Will everyone go barefoot? From this question, Mycoskie started One Day Without Shoes. The yearly movement teaches the world about

The Sweet Secret to Nestle’s Global Branding Success

The Sweet Secret to Nestle’s Global Branding Success

Posted on February 10, 2016, at 10:00 p.m. by Mackenzie Lyng. When you think of Nestle brands, you probably envision tasting the flaky, peanut-butter-flavored center of a Butterfinger or smelling freshly baked Toll House cookies. But the Swiss food conglomerate’s products do more than just

How Social Media Streamlines Customer Service

How Social Media Streamlines Customer Service

Posted on February 8, 2016, at 4:11 p.m. by Mackenzie Lyng. Have you ever used social media as a way to get customer service? Companies are now serving consumers on the social level. As many organizations would agree, customer satisfaction is the core of building

Score the Job the Write Way

Score the Job the Write Way

Posted on December 4, 2015, at 6:30 p.m. by Mackenzie Lyng. Just imagine: You’ve submitted your application, résumé and cover letter to the PR agency of your dreams. A week later, the agency contacts you to schedule an initial interview. You crush it and know

Campus Safety: There’s an App for That

Campus Safety: There’s an App for That

Posted on October 20, 2015, at 3:30 p.m. by Mackenzie Lyng. “Text me when you get home.” We have all heard this common goodbye, whether hearing it from a friend or saying it ourselves. But what if you could virtually track a friend’s trip home,

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