Lisé Badeaux Lisé Badeaux Editor/Writer Hometown: Vestavia Hills, Alabama Major/Minor: Public Relations/Communication Studies Academic Achievements: President’s List (x4) Jobs, Internships & Other Achievements: Employee Engagement and Communications Call Center Intern at Protective Life Insurance Community Service: Make-a-Wish, Big Brothers Big Sisters of West Alabama Organization Membership: University of Alabama EcoCAR, Chi
Published on Jan. 29, 2025, at 4:45 p.m. by Lisé Badeaux. As 2025 begins, the public relations industry is gearing up for a transformative year. Emerging trends driven by technology, shifting consumer values and global dynamics promise to reshape how brands communicate and connect with
Published on Dec. 2, 2024 at 4:36 p.m. By Lisé Badeaux. Social media has become an essential tool for small businesses to build brand awareness and connect with their audiences. Unlike traditional advertising, social media allows businesses to establish direct and meaningful relationships with their customers while
Published on Nov. 4, 2024 at 4:36 p.m. By Lisé Badeaux. In the world of inventive public relations, creativity and connection drive every campaign. Speaking personally, the way to get me to purchase a product or start thinking about a brand is if the PR
Published on Oct. 24, 2024 at 12:29 p.m. By Lisé Badeaux. In the world of seasonal marketing, few holidays rival Halloween’s sheer potential for creativity and profit. What can start as a subtle introduction of pumpkins and skeletons can grow into a full-blown phenomenon, thanks
Published on October 7, 2024, at 4:09 p.m.By Lisé Badeaux. Disney is an integral part of many people’s lives. Tristen Gell, senior manager of communications on the Walt Disney World public affairs team, is no different. Her experiences at Disney throughout her childhood and in college shaped her
Published on September 30, 2024, at 5:01 p.m. By Lisé Badeaux. Elon Musk: innovative founder of SpaceX and Tesla, outspoken political supporter, and controversial owner of X Corp. In October of 2022, Twitter, now rebranded as X, was purchased by Elon Musk. Since then, the
