Edelman: A Giant in the PR World
What once started as a small public relations agency “to do better than the competition” has now expanded into the largest agency in the
Transitioning from Student-Run Agencies to Professional Agencies
Published on October 18, 2021, at 7:36 p.m. by Lady Reynolds. In a 2019 post for O’Dwyer’s, Doug Swanson, a professor of communications at
Editor Biographies, Fall 2020
Charlotte Arnold Marketing Director Hometown: Lexington, Kentucky Majors: Public Relations and Marketing; AMP in Marketing Academic Achievements: President’s List, Cardinal Key Honor Society, Kappa Tau Alpha Honor
Nonprofits: Anticipating 2021 Through the Lens of 2020
The pandemic changed everything. For nonprofits, survival meant innovation, agility and tough decisions.
Keeping the Spirit of Black Friday Alive
Published on November 16, 2020, at 4:50 p.m. by Katey Quinn. As I set out Black Friday shopping last year for the first time
3 Insights from Crisis Communicators on Managing the ‘Cancel Crisis’
Published on November 9, 2020, at 3:00 p.m. by Katey Quinn. Of all the crises that today’s public relations crisis counselors may be called
Step Up or Step Back: Brands Taking a Stand in 2020
Published on October 22, 2020, at 4:31 p.m. by Katey Quinn. There used to be one red line that most brands would not cross:
How Agencies Are Dancing Through Zoom Culture
Published on October 15, 2020, at 12:08 p.m. by Katey Quinn. Imagine that you log onto Facebook Workplace to watch your CEO give his