Published on Sept. 28, 2022, at 3:21 p.m. by Kelsey Nayman. What once started as a small public relations agency “to do better than the competition” has now expanded into the largest agency in the world with “more than 6,000 employees in 66 offices across 28
Published on October 18, 2021, at 7:36 p.m. by Lady Reynolds. In a 2019 post for O’Dwyer’s, Doug Swanson, a professor of communications at California State University, noted student-run agencies put “PR students in the driver’s seat.” Student-run agencies allow undergraduates to obtain hands-on experience
Charlotte Arnold Marketing Director Hometown: Lexington, Kentucky Majors: Public Relations and Marketing; AMP in Marketing Academic Achievements: President’s List, Cardinal Key Honor Society, Kappa Tau Alpha Honor Society, Accelerated Masters Program, Oakley Society Jobs, Internships & Other Achievements: Promotions and Marketing Intern — LM Communications (Summer 2019), Assistant Event
Published on December 2, 2020, at 6:55 p.m.by Katey Quinn. Over the past year, many organizations’ best-laid marketing and communications plans have collected dust on a shelf. As the COVID-19 pandemic abruptly upended every aspect of normality last March, nonprofit organizations have especially felt the
Published on November 16, 2020, at 4:50 p.m. by Katey Quinn. As I set out Black Friday shopping last year for the first time since I was a teenager, I realized what keeps people coming back year after year: tradition. We certainly do not put
Published on November 9, 2020, at 3:00 p.m. by Katey Quinn. Of all the crises that today’s public relations crisis counselors may be called in to handle, perhaps nothing strikes more fear in brands and individuals than the threat of “being canceled.” Cancel culture is
Published on October 22, 2020, at 4:31 p.m. by Katey Quinn. There used to be one red line that most brands would not cross: politics. Over time, as more forward-thinking companies evolved their brand identities to correspond with the changing times and sentiments of their
Published on October 15, 2020, at 12:08 p.m. by Katey Quinn. Imagine that you log onto Facebook Workplace to watch your CEO give his monthly address to employees across the globe. You expect a routine meeting reporting on what is going on throughout the company.
