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Editor Biographies, Fall 2020

Charlotte Arnold Marketing Director Hometown: Lexington, Kentucky Majors: Public Relations and Marketing; AMP in Marketing Academic Achievements: President’s List, Cardinal Key Honor Society, Kappa Tau Alpha Honor Society, Accelerated Masters Program, Oakley Society Jobs, Internships & Other Achievements: Promotions and Marketing Intern — LM Communications (Summer 2019), Assistant Event

Editor Biographies, Fall 2019

Carlyle Ascik Editor/Writer Hometown: Fairhope, Alabama Major/Minor: Public Relations/Management/Digital Art Academic Achievements: President’s List, Dean’s List, The Anderson Society, Mortar Board, Cardinal Key, Phi Eta Sigma Jobs, Internships & Other Achievements: Account Executive — Capstone Agency (Current), Director of Public Relations — Alabama Panhellenic Association (Current), Vice President of

Brands Find Love: Bachelor Nation Collaborations

Brands Find Love: Bachelor Nation Collaborations

Published on January 9, 2020, at 8:52 a.m. by Justine Groeber. “The Bachelor” franchise is famously known for making love and drama happen, and each season brings 30 new people to the social eye. The contestants, who gain notoriety and a social media following overnight, are

PR Leaders Receive “C+” on 2019 Report Card

PR Leaders Receive “C+” on 2019 Report Card

Published on December 10, 2019, at 2:00 p.m. by Justine Groeber. The Plank Center for Leadership in Public Relations recently released its 2019 Report Card on PR Leaders, a biennial study that surveys PR professionals on five categories: leadership performance, job satisfaction, organizational trust, organizational culture and job

Happily Married: Crisis Communication and Ethics

Happily Married: Crisis Communication and Ethics

Published on November 4, 2019, at 4:40 p.m. by Justine Groeber. Crisis communication and ethics are two keystones of the public relations industry. Every PR professional is ingrained with the knowledge of how to communicate effectively during a crisis and how to behave ethically in

No Need to Apologize

No Need to Apologize

Published on October 16, 2019, at 4:30 p.m. by Justine Groeber. How many times have you apologized for sending that much-needed, follow-up email? Or have said, “I’m sorry to bother you but …” to a client before asking them a question? While interjecting a quick

Understanding the Misunderstood: Health Care Public Relations

Understanding the Misunderstood: Health Care Public Relations

Published on October 14, 2019, at 7:32 p.m. by Justine Groeber. As one of public relations’ biggest growth areas, health care PR generates over 15% of a member firm’s revenue. Oftentimes when one thinks of public relations, sports or entertainment PR comes to mind, while health

How to Differentiate Yourself from Your Peers

How to Differentiate Yourself from Your Peers

Published on September 24, 2019, at 10:34 a.m. by Justine Groeber. Picture this: You’re quickly nearing graduation and job interviews are looming. You’re involved in several extracurriculars and you study hard, but you are still looking for more that will set you apart. If you’re

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