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Editor Biographies, Fall 2020

Charlotte Arnold Marketing Director Hometown: Lexington, Kentucky Majors: Public Relations and Marketing; AMP in Marketing Academic Achievements: President’s List, Cardinal Key Honor Society, Kappa Tau Alpha Honor Society, Accelerated Masters Program, Oakley Society Jobs, Internships & Other Achievements: Promotions and Marketing Intern — LM Communications (Summer 2019), Assistant Event

Brands Market to Generation Z on TikTok

Brands Market to Generation Z on TikTok

Published on November 12, 2020, at 9:54 p.m. by Julianna Kendall. Long gone are the days where brands’ communication teams spend hours discussing commercials that will capture their target audiences for minutes. Today, they utilize social media strategies, spend hours perusing TikTok to research new

From UA to Golin: Alexis Matallana

From UA to Golin: Alexis Matallana

Published on October 23, 2020, at 1:05 p.m. by Julianna Kendall. One year ago, Alexis Matallana was a student at The University of Alabama majoring in political science and public relations. Today, she is a strategist working with clients like Verizon, PetSmart, LEGO, and Adobe.

Brands Endorse Voting in 2020

Brands Endorse Voting in 2020

Published on October 22, 2020, at 4:40 p.m. By Julianna Kendall. Generally, in the past, joining in on political conversations has been more taboo for companies than celebrities. Sometimes, a company’s choice of which candidate to donate money to even brings scandal to news headlines.

Carving Creative Halloween Campaigns

Carving Creative Halloween Campaigns

Published on October 7, 2020, at 10:01 p.m. by Julianna Kendall. Are candy and pumpkins really important right now? By May, 36.5 million U.S. citizens had filed for unemployment due to the pandemic. As of October, those numbers have gone down; however, families and companies are

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