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Editor Biographies, Spring 2019

Cassidy Anderson Editor/Writer Hometown: Birmingham, Alabama Major/Minor: Public Relations/General Business Jobs, Internships & Other Achievements: Graphic Design Intern — Crimson Tide Productions (Current), Marketing Intern — Birmingham Barons (Current), Promotions Intern — Charleston RiverDogs (March 2018–August 2018), Public Relations Intern — Humane Society of West Alabama (October 2017–March

Landing Your Internship

Landing Your Internship

Published on April 13, 2019, at 5:25 p.m. by Julia Landon. According to a study done by the Chronicle of Higher Education, when media/communications employers were asked to rank the most important attributes when they evaluate graduates for hire, internships were at the top of

The Art of Integrated Marketing Communications

The Art of Integrated Marketing Communications

Published on April 8, 2019, at 4:27 p.m. by Julia Landon. The further we get into the digital world, the more muddled the definition of public relations gets. Graduating students are looking at many different titles and roles that are not just PR focused, but

CSR and Community Relations in the Asphalt and Cement Industries

CSR and Community Relations in the Asphalt and Cement Industries

Published on February 18, 2019, at 4:35 p.m. by Julia Landon. When it comes to corporate social responsibility, people mainly think about companies like Starbucks, which purchases “responsibly grown and fair trade” coffee, or Adidas, which consistently works with Parley for the Ocean. What most

Collegiate #PRofessionals: Millennial Burnout and Perfectionism

Collegiate #PRofessionals: Millennial Burnout and Perfectionism

Published on January 31, 2019, at 11:20 a.m. by Julia Landon. If there is one thing almost all college students struggle with today, it is burnout. Burnout is defined by Mayo Clinic as “a state of physical or emotional exhaustion that also involves a sense of

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