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Social Media in Our Changing World: The Tools

Posted At: December 11, 2008 9:21 AM by Jacob Summers Business & relationships The term “public relations” brings to mind two key concepts: “business” and “relationships.” One cannot have effective PR without building a relationship, built by communication with the key publics. But there would

Freeware as a PR Strategy

Posted At: October 27, 2008 by Jacob Summers “Those who seek absolute power, even though they seek it to do what they regard as good, are simply demanding the right to enforce their own version of heaven on earth. And let me remind you, they

Thinking in the Long Run

Posted At: September 29, 2008 12:59 PM by Jacob Summers “No battle plan survives first contact with the enemy.” —Helmuth von Moltke These words, while slightly more aggressive than the field of PR is normally perceived as being, ring true for the practice of PR

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