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From Lava to Likes: How Iceland Rebranded Itself

From Lava to Likes: How Iceland Rebranded Itself

Published on Feb. 5, 2025, at 4:43 p.m. by Reese Ham. The perception of Iceland for far too long was the wannabe little sibling country to its cooler older siblings over in Europe. In 2010, an eruption of Eyjafjallajökull, a volcano located in the south of Iceland,

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